BURNT OUT

Burnt Out is a premium, London-based Basque cheesecake concept. To stand out in a saturated market, the brand required a bold visual ecosystem that translated seamlessly from the physical unboxing experience to the digital feed.

Operating as both Founder and Creative Director, I developed and activated the overarching brand identity from a blank canvas. This comprehensive rollout involved bridging the gap between tactile and digital experiences designing tangible assets like bespoke packaging, while simultaneously driving their online presence through a custom e-commerce UI, lifestyle photography, and social media video content.

Founder, Creative Direction, Brand Identity, & Photography by Gids Roth.