I am a Creative Director and Design Leader who bridges the gap between high level brand strategy and hands on, multidisciplinary execution.

With a background spanning UI/UX design, visual identity systems, art direction, and motion, I build cohesive brand ecosystems from the ground up. Over the past decade, I’ve navigated both the corporate B2B and trend driven B2C worlds, delivering campaigns and rebrands for clients like BP, Dazed Media (H&M, Canada Goose), Flux, and Multiverse.

Whether I am defining the visual language for a live orchestra or architecting a scalable design system for a fintech disruptor, my goal is always to align ambitious creative vision with measurable commercial goals.