MULTIVERSE MERCH

As a rapidly growing edtech unicorn, Multiverse needed a cohesive merchandise capsule designed to appeal simultaneously to three distinct demographics: career starting apprentices, mature staff members, and business leads.

Rather than reinventing the wheel, my approach was to strategically extend the use of their pre existing brand architecture. By reimagining these core elements, I designed a fun, approachable, and highly wearable collection of print and physical merch that resonated perfectly across all three audiences.

Brand development, Print design, Merch